Reeev

The ask

Every brand began as a start-up. Taking your big idea to the wider world is something that separates the dreamers from the doers. And all start-ups reach a point where they need help in order to take things up a notch. Every year, we’re fortunate enough to be approached by mavericks and changemakers ready to employ an agency, in the hope that we’ll be able to help them achieve their dreams.

Reeev is a high fashion luxury brand that was in need of a website that thoughtfully represented the modern, calculated sensibility and refined details that go into it’s products. 

Andrew was a student of UK design and we wanted a website that communicated this key influence and approach to UK outerwear. Drawing inspiration from the work of Andrew Lever himself,

Defining what matters most

This outerwear specialist effortlessly combines functionality with style. Established in London, Reeev is the brainchild of third-generation tailor Andrew Lever and Philip Bull, who has worked in outerwear development for over 20 years. They’ve created a collection of interchangeable quilted coats that can be zipped together and layered in different ways as the mood takes you.

Our Approach

We crafted an experience with the Andrew Lever version of boldness: generous use of white space, large moments of colour, big type, and overall paring the design down to the essentials. This created a modern, elevated, and elegant shopping experience. Most importantly, his greatest inspiration was the modern woman and how she moves through space and in his clothing. We took this inspiration and coupled it with a hi def, bold approach to luxury so that it felt true to the core brand and propelled it forward into the future.

Each sprint was followed by intensive user tests that informed our iterations and allowed the team to create the most relevant personalised experience for users.

A truly responsive shopping experience taking advantage of a mobile first generation in both B2B and B2C target groups.

Meaningful impact

With easier management of products and site content. It immediately created more merchandising opportunities in the storefront, and the ability to tightly integrate brand campaigns and limited edition products in ways that previously weren’t feasible. The result of our work comes to life in the new customisation feature, which offers highly intuitive interactions with the products. Our ongoing relationship helps us to continue to tailor the experience.

• Customer retention
• Increased sales
• Ready for growth