Strategy
Plan a digital experience that delivers value to users through collaborative workshops and category research, paired with expertise in UX best practices, narrative structure, and design thinking.
We advise, develop, and expand, digital products and businesses.
We build websites that work well and increase their value. Our developers are also skilled problem-solvers who go way beyond just making things look good in a browser.
As a digital marketing agency, we specialise in leveraging our expertise to empower brands. We bring our passion for exceptional design into the strategies for bold brands, ensuring impactful results worth celebrating.
We believe that the cornerstone of exceptional digital commerce lies in prioritising user needs, by continually enhancing their experiences and making their lives easier.
Disciplines
Design
Use atomic design principles to create scalable design systems that express the unique qualities of your brand and meet the functional requirements that your business demands.
Technology
We specialise in Concrete CMS development to meet the needs of your user, administration and demanding IT infrastructure, and deliver responsive websites with top-end accessibility, speed, and SEO performance.
Management
The majority of our business is from ongoing relationships with our clients. We earn trust in these relationships by following a proven process and acknowledging that we're all on the same team.
Expertise
- Systems integrations
- Website hosting
- Localisation
- Accessibility optimisation
- Conversion rate optimisation
- Technical SEO
Projects
We unlock business opportunities through design and technology.
Looking to launch a major project that needs focused energy and attention? We’ll bring our 20 years of design, development, and strategic expertise.
Digital Transformation
Our team will help guide a host of critical decisions when adding, upgrading and optimising the experiential and technical DTC infrastructure.
DTC Strategy - We align the business strategy with the digital experience.
Replatform - We aid in selecting and implementing the host of technologies for efficient and effective management.
Microsites
We plan and create the many standalone digital experiences necessary in introducing, promoting and educating your user on the brand and product magic.
Campaign Sites
Product Launches
Landing Pages
Integrations
Our expert and dedicated technology team will integrate and optimise modern technologies. From ticketing to subscriptions, we focus our efforts on meeting the needs of today’s user.
Headless Integrations
Cloud Leveraging
ERP & Logistics Integration
Process
Our well-established approach guides projects to successful completion with the composed assurance that comes from years of experience.
Discover
We always start with strategy. In Discover, we ask questions, gather information, conduct competitive research, develop personas, and create sitemaps and wireframes.
- Discovery workshops
- Team alignment
- Goals & objectives
- Vision & prioritisation
Design
In Design we turn the concepts and blueprints from Discover into refined designs and sophisticated animations that focus on accomplishing the core goals of the website.
- Narrative & content strategy
- Architecture
- Goals & objectives
- Vision & prioritisation
Develop
In Develop we write code to make the website work beautifully. Every website comes with a Content Management System (CMS) to make updating the website easy.
- Front-end development
- Content migration
- CMS & integrations
- Tracking & analytics
Deliver
In Deliver we complete testing of all functionality on the website and deliver the website to its production hosting environment for its intended audience.
- Launch support
- Troubleshooting
- Data insights & optimisation
- CMS training
Programs
We are committed for the long term.
We’re your proactive web partner in handling day-to-day support, ongoing improvements, and overall website health and optimisation.
Optimise
Constant but incremental. A proactive, multidisciplinary, digital team watching out for your brand.
Dedicated Discipline Leads for project management, strategy, creative, and technology.
Available resources for web development, integrations, user experience, UI design, art direction, and copywriting.
Proactive conversion rate optimisation.
Extend & Innovate
Additional, multidisciplinary bandwidth for initiatives campaigns, and projects.
Dedicated Discipline Leads for project management.
Available resources for web development, integrations, user experience, UI design, art direction, and copywriting.
Critical Support & Maintenance.
Care & Support
Rock-solid day-to-day support for critical maintenance, security, updates, & more.
Dedicated Discipline Leads for project management.
Critical Support & Maintenance.
Quarterly Cycle
Our programs are focused on outcomes over deliverables, and built around the following quarterly cycle subscriptions.
Innovate
- Innovation workshops
- Creating goals & objectives
- Creating vision & plan
Launch
- Updates to current website
- New features
- New landing page(s)
- New website
Learn
- Discovery workshops
- Analytics
- Heatmaps
- AB testing
Repeat
- Iterate and improve based on learnings
- Continue to optimise to reach outcomes
- Address and incorporate new objectives
It all starts with a conversation.
Do you have an exciting idea but nobody to bring it to life?
Right now Binaryfold4 has a limited number of partners we can work with in order to provide the highest quality service to each and every one.