Hello. We are Binaryfold4, an independent design company.

We solve business problems with design.

As consultants and craftspeople, we define and execute integrated digital strategies that combine brand, experience, and technology that leave an impression, and deliver value for your business and customers.

Our specialised team operate from our creative hub in the centre of England. Our independent ownership and reputation of successfully transforming brands and businesses are anchored around collaboration, a personal approach, unbiased advice, and establishing long term partnerships.

Being an independent agency gives us room to be honest and transparent in our advice. 

Adapt faster to change

We work with businesses and organisations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

Simplicity scales, complexity doesn't

Reduce risk through clarity of thought and economy of design.

Clear intention, purposeful execution.

To build digital products and services that impact, we bridge the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices.

Drive revenue growth

Strong ROI through digital transformation. As missed opportunities are invisible, accountants, procurement and management consultants tend to take the credit for cost savings without ever being put in the frame for lost or missed opportunities.
This is an asymmetric entity where credit is claimed for money saved but there is no account for opportunities missed as a consequence.

Brands we’ve worked with along the way

Leadership: Whose fault is all this?

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Ben Roberts
Managing Director, Designer

Ben is a brand strategist, designer, and an expert in user experience. Ben’s design ethos is balanced by simplicity, practicality, and authenticity. Believing in the power of ideas he considers design at the heart of all industries.

As Managing Director at Binaryfold4, Ben works daily to bring this philosophy to life. Working with the Hail team, he leads the development of complex national and international projects for brands; building partnerships, advocating for clients and ideas, while managing stakeholders and creative teams to produce and deliver digital products and strategy, which are led by design. He puts style and soul on the same plain as function and quality.

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Greg Heafield
Technical Director, Developer

Greg is driven by new ideas and ways to look at complex problems. Greg believes that a foundation to any great idea is a combination of an intelligent tone of voice, a robust system and a striking visual approach. He works to instil these elements in every project, pushing the boundaries in search of thought-provoking and innovative outcomes.

Held in high esteem within the digital industry, Greg has been the principle technical developer for the Silktide Ltd Team and is invited to consult regularly at leading institutions.

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Ali Springall
Operations Director, Developer

Hell-bent on pushing her own, client and project boundaries, Ali places creative coding at the centre of the development process. She believes that open and honest collaboration throughout a project is fundamental to creating an outcome which is impactful, engaging, and meaningful.

As Operations Director at Binaryfold4, Ali has an invaluable impact on leading the success of each and every project and the culture and philosophy of the studio as a whole. She takes complex ideas and distils them in simple and clever ways, with no idea too big, small or crazy she leaves no stone unturned.

High caliber work isn't coincidental. We harness distinct viewpoints and our combined expertise to craft impactful experiences.

A collection of mobile devices on a white table inside the Binaryfold4 office
Minimalistic white pot with green plant against white backdrop
An interior of the Binaryfold4 office with a large green plant in the foreground and an ercol sofa in the background
View of the Binaryfold4 office through a window blind
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It all starts with a conversation.
Do you have an exciting idea but nobody to bring it to life?

Right now Binaryfold4 has a limited number of partners we can work with in order to provide the highest quality service to each and every one.

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