A design-led Concrete CMS agency, for marketers
A Derby-based Concrete CMS design and development agency, creating exceptional digital experiences with marketing teams. We solve business problems with design.
As consultants and craftspeople, we define and execute integrated digital strategies that combine brand, experience, and technology that leave an impression, and deliver value for your business and customers.
Our specialised team operate from our creative hub in the centre of England. Our independent ownership and reputation of successfully transforming brands and businesses are anchored around collaboration, a personal approach, unbiased advice, and establishing long term partnerships.
Being an independent agency gives us room to be honest and transparent in our advice.
Adapt faster to change
We work with businesses and organisations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.
Simplicity scales, complexity doesn't
Reduce risk through clarity of thought and economy of design.
Clear intention, purposeful execution.
To build digital products and services that impact, we bridge the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices.
Drive revenue growth
Strong ROI through digital transformation. As missed opportunities are invisible, accountants, procurement and management consultants tend to take the credit for cost savings without ever being put in the frame for lost or missed opportunities.
This is an asymmetric entity where credit is claimed for money saved but there is no account for opportunities missed as a consequence.
Brands we’ve worked with along the way
Leadership: Whose fault is all this?

Ben Roberts
Managing Director, Designer
Ben is a brand strategist, designer, and an expert in user experience. Ben’s design ethos is balanced by simplicity, practicality, and authenticity. Believing in the power of ideas he considers design at the heart of all industries.
As Managing Director at Binaryfold4, Ben works daily to bring this philosophy to life. Working with the Hail team, he leads the development of complex national and international projects for brands; building partnerships, advocating for clients and ideas, while managing stakeholders and creative teams to produce and deliver digital products and strategy, which are led by design. He puts style and soul on the same plain as function and quality.

Greg Heafield
Technical Director, Developer
Greg is driven by new ideas and ways to look at complex problems. Greg believes that a foundation to any great idea is a combination of an intelligent tone of voice, a robust system and a striking visual approach. He works to instil these elements in every project, pushing the boundaries in search of thought-provoking and innovative outcomes.
Held in high esteem within the digital industry, Greg has been the principle technical developer for the Silktide Ltd Team and is invited to consult regularly at leading institutions.

Ali Springall
Operations Director, Developer
Hell-bent on pushing her own, client and project boundaries, Ali places creative coding at the centre of the development process. She believes that open and honest collaboration throughout a project is fundamental to creating an outcome which is impactful, engaging, and meaningful.
As Operations Director at Binaryfold4, Ali has an invaluable impact on leading the success of each and every project and the culture and philosophy of the studio as a whole. She takes complex ideas and distils them in simple and clever ways, with no idea too big, small or crazy she leaves no stone unturned.
High caliber work isn't coincidental. We harness distinct viewpoints and our combined expertise to craft impactful experiences.
Frequently asked questions
What does Binaryfold4 do?
Binaryfold4 provides web strategy, design, development and optimisation services, helping businesses create high-performing websites that support growth, improve user experience and deliver measurable results.
What types of websites do you build?
We develop a wide range of websites, including corporate websites, membership platforms, intranets, customer portals, tourism websites, charity websites and bespoke web applications.
What is Concrete CMS?
Concrete CMS is a powerful and flexible content management system that allows organisations to manage website content easily through an intuitive editing interface. It is particularly well suited to organisations that require custom functionality, robust permissions and long-term scalability.
Why should I choose Concrete CMS for my website?
Concrete CMS combines ease of content editing with enterprise-level flexibility. It offers strong security, excellent content governance, and the ability to create highly customised digital experiences without compromising usability.
Are you Concrete CMS specialists?
Yes. We have extensive experience designing, developing, upgrading and maintaining Concrete CMS websites. We help organisations make the most of the platform through custom development, integrations, performance improvements and ongoing support.
Can you redesign an existing website?
Absolutely. We can refresh your existing website's design, improve user experience, modernise functionality and optimise performance while preserving valuable content and search engine visibility.
Do you provide website optimisation services?
Yes. We continually optimise websites for speed, usability, accessibility, search engine performance and conversion rates to ensure they deliver the best possible results.
Can you help improve website performance?
Yes. We analyse website performance, identify bottlenecks and implement improvements that reduce loading times, improve Core Web Vitals and enhance user experience.
Do you build accessible websites?
Accessibility is a key consideration throughout our projects. We follow recognised accessibility standards and best practices to help ensure websites are usable by as many people as possible.
Do you provide SEO services?
We build websites with search engine optimisation in mind, including technical SEO, site structure, metadata, performance optimisation and content management best practices.
Can you integrate our website with other systems?
Yes. We regularly integrate websites with CRM systems, marketing platforms, APIs, booking systems, payment gateways and other third-party applications.
Do you offer website support and maintenance?
Yes. We provide ongoing support, maintenance, security updates, bug fixes and enhancements to ensure websites remain secure, reliable and effective.
How long does a website project take?
Timescales vary depending on project scope and complexity. Smaller websites may take a few weeks, while larger bespoke projects may take several months.
How much does a new website cost?
Website costs vary depending on requirements, functionality, integrations and design complexity. We provide tailored proposals based on your specific objectives, needs and budget.
Do you work with organisations across the UK?
Yes. We work with organisations throughout the UK, providing web strategy, design, development and optimisation services remotely and collaboratively.
Do you provide web design and development services in Derby?
Yes. Binaryfold4 has extensive experience delivering web design, web development and digital optimisation projects for organisations across Derby and Derbyshire. Having worked on numerous websites for local businesses, public sector organisations, charities and tourism-focused organisations, we understand the needs of organisations operating in the region.
Our local experience enables us to combine technical expertise with an understanding of Derby's business landscape, creating websites that not only look great but also support organisational goals, improve user experience and deliver measurable results. From bespoke web applications and content-managed websites to ongoing optimisation and support, we help Derby organisations get more value from their digital presence.
Why choose Binaryfold4?
We combine strategic thinking, user-focused design, technical expertise and ongoing optimisation to create websites that not only look great but also deliver meaningful business outcomes.
Whether you're looking to launch a new website, modernise an existing platform or improve website performance, our team can provide strategic guidance, design expertise and robust development solutions tailored to your requirements.