Becoming a catalyst for change. Binaryfold4’s next chapter.

Evolution is a funny thing, as there isn’t a defined end goal. There’s no final design to evolve into. Binaryfold4 today is the result of putting more energy into the work we’re good at, more focus on the work we have the best chance of winning, and therefore spending less energy on the not-so-enjoyable work, the work we’re likely to be undercut on.

The market is unrecognisable from the one we stepped out onto over 10 years ago. The value an agency brings to the world has shifted. There’s no value, and therefore money, in being purely tactical; it’s a race to the bottom fighting over price to win a client who will never see you as anything more than a supplier.

To be relevant in 2025, an agency needs to do what can’t be done by in-house teams. The agency of 2025 must offer insights that make an immediate commercial impact, it must bring a wealth of knowledge from field experience across multiple sectors and it must offer a new perspective.

Find out who you are, and do it on purpose.

— Dolly Parton

We’re excited to announce the relaunch of Binaryfold4 with a new brand and website that reflects who we are, the value we create with our clients, and our ambition for the future. This isn’t just about a new look—it’s about marking a new beginning, one that highlights the depth of our craft and our evolution into something greater.

Over the past fourteen years, we’ve grown from a leader in design and engineering to a partner in brand, experience, and technology transformation. While craft remains at our core, our focus has expanded to deliver broader, deeper, and more strategic value.

During our formative years, we embodied a timeless digital design vernacular native to the web. Throughout the decade, we expanded our engineering capabilities and integrated strategy to deliver deeper value. Now, in our third act, we’re helping our clients realize their fullest potential—advancing their vision, impact, and growth.

In a time where innovation and accountability are essential, organisations face increasingly complex and interconnected challenges. We help navigate this rapidly evolving landscape by aligning strategic consulting with rigorous craft and agile methods—driving systemic change that empowers our clients to address today’s challenges and unlock tomorrow’s opportunities.

From ambition to impact When Binaryfold4 was founded in 2010, simply having a website was a bold declaration of ambition. Today, digital is the backbone of most organisations. But their challenges are far more complex—spanning technology, organisational structures, and culture—and demand solutions that go deeper than a website or an app.

Our industry is evolving rapidly. Design and engineering services are increasingly commoditised, while clients demand greater value and measurable impact. Emerging technologies like AI are reshaping the landscape, creating both challenges and opportunities. By embracing these shifts, we’re positioning ourselves to meet client needs and unlock greater potential.

This transformation creates value for all stakeholders. For our clients, it means a partner who combines exceptional craft with long-term growth and transformation. And for us, it means meaningful work—collaborating with inspiring clients, solving complex challenges, and shaping an open, resilient, and optimistic future for all.

From outputs to outcomes

We partner with influential leaders to elevate their brands to embody their bold vision, inspire belonging, and lead with purpose. We design experiences that adapt to evolving customer needs and harness emerging technologies to drive growth. We turn technology into a strategic asset that enhances performance, fuels innovation, and ensures long-term scalability.

Todays work reflects a fundamental shift: from isolated deliverables to transformative value, from individual projects to enduring partnerships. Rooted in co-creation, transparency, and curiosity, we prioritise outcomes over outputs. Through open collaboration, we build trust; by challenging assumptions, we uncover fresh perspectives; and with adaptability, we turn uncertainty into opportunity.

From projects to partnerships

Our new brand platform and website better reflect the work we’re already doing. By telling the story of our collaborations through client stories, we show how one initiative leads to another—how distinct projects weave together into a broader narrative of transformation that spans all levels of an organisation. Unlike our past case studies, which focused on individual projects, this approach reveals the full scope and evolution of our partnerships.

This rebrand reflects our mission: to co-create the world we want to live in. It brings us closer to our vision—using craft as a catalyst for impact, building honest and meaningful partnerships, and expanding the breadth and depth of our work. We’re not reinventing ourselves but becoming more of who we already are while laying the groundwork for what comes next.

We invite you to explore our capabilities, culture, and client stories, which define who we’ve become. Let’s start a conversation about how we can support you on your journey.