Focus, prioritise, and turn your product into a category leader.

When improving a product that’s already on the market, you have to balance the needs of your team and existing customers with your future goals.

We’re here to help you navigate the process. We bring an outside perspective to find new ways to break with convention and redefine a product category. With a robust customer interview process, we identify key opportunities to improve and grow the product to better serve customers—new and old.

You cannot overtake 15 cars in sunny weather... but you can when it's raining.

— Ayrton Senna

Here are the ways we can help

We have an existing technical platform. Can you work within it?

We have lots of experience working with legacy technologies. We perform a robust technical audit, ensuring we fully understand the technology you are using, so we can plan and design accordingly..

We have a handful of big customers that drive our product roadmap. How do we proceed?

Engaging with your current customers is one of the most valuable things we do. This is the best source of insight—and will help us see the opportunities. By understanding their needs, your priorities—and what drives your business—we can create the most impact.

Some aspects of our product are working for us. Can we keep those in place?

We work well with existing design systems and use our expertise to find ways to grow and adapt them for modern design standards.

We are about to partner with a technical vendor for our new product. What do we need to know?

Not all technical platforms are created equal. After learning about your project, we’ll perform a technical audit to make sure a vendor fits your long-term vision before you sign a contract.

Over the course of the project, typically 3-6 months, we’ll work together to:

  1. Perform a product audit

  2. Create a prioritised product roadmap

  3. Perform design work cycles

  4. Perform usability testing

  5. Handoff the product or develop it

It all starts with a conversation.
Do you have an exciting idea but nobody to bring it to life?

Right now Binaryfold4 has a limited number of partners we can work with in order to provide the highest quality service to each and every one.

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